During the opening party, last 28th of June, U-BOAT cut the ribbon of its third flagship store in Moscow. The new boutique opens in one of the Moscow most bustling streets, Petrovka. This avenue acts as a snap-shot of the entirety of Moscow, encapsulating everything from the modernism of its boutique shops, to the European elegance of its arcades. No better place for U-BOAT after the other openings in Europe still in the heart of other capital cities like in Florence, on the Ponte Vecchio bridge and in St Marc's Square in Venice.
During the opening, Italo Fontana, creator of the Italian watch brand, unveiled to celebrity guests and friends some of the Baselworld 2016 novelties as well as a Tipo 01 model, co-designed with Hollywood movie star Steven Seagal, brand ambassador for U-BOAT. Italian word for type, exemplar, model; “TIPO” is the perfect choice for such unique film actor. The many years friendly relationship between the celebrated actor and the Italian designer is bonded by a shared passion for speed, martial arts, and rugged style. U-BOAT's signature rough design perfectly matches Steven's style both on screen and in everyday life.
Along with a big number stores around the globe, after this new boutique in Petrovka Street 19\1, U-BOAT can also count on other two stores in Moscow , one at Novinsky Boulevard 8/10 and one at Trading Center Crocus City Mall.