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U-BOAT is preparing for the opening of a second boutique in the heart of Florence.


It is a time for courage and positivity, the watch designer from Lucca, Italo Fontana, is firmly convinced of this and he is preparing to double the presence of the brand in the Renaissance capital by opening a second store that will flank the iconic boutique of Ponte Vecchio.

Precisely in this moment in which despair and uncertainty towards future scenarios and global difficulties seem to prevail over many people, U-BOAT roars and pulls out its claws, continuing with courage and enthusiasm the path started twenty years ago.


The new sign of the brand already stands out in the very central and refined Via Strozzi at number 28r.


The brand, which has always distinguished itself for freedom of movement and initiative, continues its retail development with this opening without being too intimidated and conditioned by the economic situation and at the same time providing its contribution to a general push for rebirth.

With a consolidated presence in over 60 countries around the world, through a massive network of retailers and several flagship stores in cities such as Rome, Moscow, Beirut and Baku; U-BOAT will offer a double chance to Florentines and to the expected tourists, Italian and foreign, of the city of lily to appreciate the brand's watch collections.