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U-BOAT SIGNS UP FOR LUCCA SUMMER FESTIVAL 2024

U-BOAT SIGNS UP FOR LUCCA SUMMER FESTIVAL 2024

Always tied to local initiatives, Italo Fontana, owner of the U-BOAT watch company, could not miss being part of one of the most representative and prideful events in the city of Lucca on a global scale: the Lucca Summer Festival. A successful event that, in its 23 editions, has hosted over 300 artists and 327 events, featuring international stars on stage every year. In the 2024 edition, artists like Rod Stewart, Ed Sheeran, and Calcutta will perform in front of over 1 million spectators.

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U-BOAT SPLITS ITS PRESENCE BETWEEN WATCHES & WONDERS SHANGAI AND VINCENZAORO

U-BOAT splits its presence between Watches & Wonders Shanghai and VicenzaOro

Two significant B2B events, almost concurrent, that U-BOAT absolutely cannot miss. On one hand, the prestigious Asian edition of the Watches & Wonders Geneva fair from September 13th to 17th.
 
On the other hand with a doubled space in Hall 1 (booth 381-380), the confirmed participation at the Vicenza fair, scheduled from the forthcoming 8th to 12th, which is gaining increasing importance, not only for jewelry but also for the watchmaking industry in the European landscape.
 
Unmissable opportunities for U-BOAT that reaffirm its role as an undisputed protagonist in both the Western and Eastern markets, in addition to the recent asset in the American market with dedicated companies and the New York boutique on Madison Avenue.

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EXPLORE THE U-BOAT UNIVERSE FROM YOUR WATCH!

uboat-digital-experience

EXPLORE THE U-BOAT UNIVERSE FROM YOUR WATCH!

Experience the U-BOAT universe like never before with this premium and one-of-a-kind digital experience. Don’t miss out on the latest news, promotions, and events exclusive to U-BOAT customers. 

This exclusive digital experience is initially available to owners of Special Edition watches purchased in our boutiques and e-commerce, and will soon be expanded to all collections. Get ready to unleash the power of U-BOAT universe from your wrist!

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U-BOAT AT 2023 WATCHES & WONDERS

U-BOAT at 2023 Watches & Wonders.

The luxury watch industry is gearing up for a grand return this spring as is leading showcase event in the world, Watches and Wonders. Between March 27th and April 2nd, the 49 top brands at global scale will gather in Geneva, Switzerland, to reveal their newest timepieces and discuss the trends set to dominate the sector in 2023. Among them is U-BOAT!  
An important happening not to be missed for the Tuscan Maison.  Italo Fontana, U-BOAT designer and founder, is ready to astonish fair visitors, buyers and journalists at booth 9 at La Place, or virtually on the fair’s website, with his novelties.
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U-BOAT LANDS IN NEW YORK

New York New York! A limited edition watch of only one piece (1 of 1) dedicated to the Big Apple . A masterpiece of fine goldsmith work as well as watchmaking realised in two versions: in silver and bronze both naturally aged and untreated
The 45 mm case, available in the two materials, has been finely engraved by hand to reproduce in relief, on one side the famous Brooklyn bridge, on the other the skyline and the Empire State Building. 

The Statue of Liberty is laser engraved on the screw-down case-back, while the iconic crown on the left side is set with a huge brilliant-cut black diamond with a carat weight of between 1.30 and 2.00 in both versions.

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U-BOAT CELEBRATES THE WOMEN OF POLIZIA DI STATO

U-BOAT celebrates the women of Polizia di Stato

Still in partnership with Polizia di Stato, main Italian police force, and Difesa Servizi, U-BOAT launches another model, this time designed exclusively for a female audience.
In homage to 1981, the year in which, in the Polizia di Stato, women were recognized as career, function and salary, the watches will be produced in only 81 copies. The N. 1 watch of this limited edition will be auctioned for a week and, once again, the proceeds of the auction will be fully donated to the Marco Valerio Plan of the Polizia di Stato Assistance Fund, aimed at the children of employees and former employees of the Polizia di Stato, minors under the age of 18, suffering from chronic pathologies.
Bid now for charity
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U-BOAT LANDS IN LAS VEGAS FOR 2022 COUTURE SHOW

As for many years in a row U-BOAT is ready to attend the forthcoming edition of COUTURE SHOW 2022. Scheduled from June 9th through the 12th at the luxurious Wynn Las Vegas, this International fair is one of the landmarks for designer fine jewelry and for luxury timepieces. 

U-BOAT will attend the fair at Main Floor Salon, Booth 921 and will unveil its novelties among which Capsoil Titanio, Doppiotempo Capsoil Colour range and the ultimate Ladies’ collection.

TO BOOK AN APPOINTMENT

In addition to this, stay tuned! Big news are on the way!

U-BOAT is about to litterarly get into the U.S market and will open soon its landmark in the States. The brand is almost ready to cut the ribbon of its first american flagship store.

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U-BOAT LAUNCHES THE CT WATCH FOR CAVALLERIA TOSCANA

Cavalleria Toscana further expands its horizons, entering the world of luxury watchmaking for the first time with the CT Watch, thanks to the partnership with U-BOAT. Two leading companies in their reference markets, U-BOAT and Cavalleria Toscana, which share the same values and the same vision, made up of progress, research and innovation, combined with a love for equestrian sports. An idea developed in synergy that has as its soul the concept of athletes’ time, a precious ally, time, but also the demon of every rider. 

From this idea the first CT Watch has born, a watch in a limited edition of only 100 pieces, elegant and functional, designed to accompany equestrian sports enthusiasts in all their activities. 

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Thanks to the QUI & ORA project promoted by Cavalleria Toscana, part of the proceeds from the sale of the CT Watch will be donated to the Dynamo Camp Onlus association. U-BOAT’s passion for horse riding involves the brand as an active partner of the CT Academy, the original educational format promoted by Cavalleria Toscana, aimed at the development of young talents in equestrian sports

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THE POLIZIA DI STATO CELEBRATES ITS 170TH ANNIVERSARY WITH A LIMITED EDITION U-BOAT WATCH

U-47 and Darkmoon watches to honour 170 years of Polizia Di Stato

On the occasion of the celebration of the 170th anniversary of its foundation, the Polizia di Stato, the principal Italian police force, in partnership with U-BOAT has created a limited edition watch from the U-47 Classic model. The watches produced in only 170 pieces and numbered from 0 to 170 bear the “brand” of the Polizia di Stato on the dial.
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Darkmoon models for the 170 anniversary of Polizia di Stato

The partnership with the Lucca company then continues with the production of an exclusive serial watch, also dedicated to the Force, with the official logo on the dial and the same colors and styles, but developed on the basis of the innovative and iconic Darkmoon model.

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A SECOND FLORENTINE FLAGSHIP STORE FOR U-BOAT

THE “MADE IN TUSCANY” WATCH BRAND STRIKES AGAIN!

By cutting the ribbon of the boutique in the very central and refined Via Strozzi at number 28r, Italo Fontana doubles the presence of the brand in the Renaissance capital with a new store that will flank the iconic Ponte Vecchio boutique.
 
Two points of reference in the vibrant center of Florentine high-spending shopping, a further step in the brand’s retail development plan as well a contribution to a general push for rebirth.

THE NEW BOUTIQUE IS LOCATED IN THE VERY CENTRAL AND REFINED "VIA DEGLI STROZZI" AT NUMBER 28R.

The brand, which has always distinguished itself for freedom of movement and initiative, continues its retail development with this opening without being too intimidated and conditioned by the economic situation and at the same time providing its contribution to a general push for rebirth.
 
With a consolidated presence in over 60 countries around the world, through a massive network of retailers and several flagship stores in cities such as Rome, Moscow, Beirut and Baku; U-BOAT will offer a double chance to Florentines and to the expected tourists, Italian and foreign, of the city of lily to appreciate the brand’s watch collections.